MEET THE MAYTAG MAN

The original Maytag repairman had become out-dated and irrelevant. So we created the Maytag Man – a modern voice for a classic, American brand.

:30 Indecisive Dad

:30 Doggy Dishes

:30 Staring Contest

POWERFUL POWER

:30 Pumped Up

:15 Not a Toy

:30 DI(rt)Y

SPORTS!

:15 Mascot

:15 Team Spirit

:15 PUP List

More Copy testing

Another test of Copy

PRODUCT DEMOS

:15 Powerfully Hot

:30 Powerfully Quiet

:30 Powerfully Clean

PROMOTIONS

When looking for new ways to build excitement for May is Maytag Month, we found a unique opportunity that could really get our name out there.

But we wanted to stand out with something BIG.

So made our own It’s Gonna Be Maytag music video.

:30 It's Gonna Be Maytag

On April 30th, we covered Hulu, Twitter, Instagram and Spotify with our ads.
We even owned the preroll for NSYNC’s official YouTube music video.

And people loved it.

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